Graduate in Home Services Management
In short
Master the intricacies of corporate communication through a work-study program!
This two-year vocational diploma (BTS) teaches you how to develop impactful messages, organize communication campaigns, and manage relationships with the media and service providers. Through a work-study program, you combine theoretical learning with professional experience to become a fully operational communications professional.
You will learn to design a variety of materials, manage creative tools, and lead communication projects. You will also develop your organizational skills and your ability to adapt to the needs of businesses.
Thanks to this work-study program, you are immersed in the reality of corporate communication, which prepares you to quickly occupy a position in this key field.
You will be able to:
Designing and organizing a home-based service
Leading and coordinating a team of home-based service providers
Contribute to the development of partnership
Program
Contribution to the development and management of the communication strategy
Implement the communication plan
- The different areas of communication
- Advertiser typologies
- Communication needs analysis
- The formulation of the advertiser’s request
- « Environmental analysis »
- Internal: Documentary study »
- « Environmental analysis »
- Internal: Information Processing
- « Environmental analysis »
- External: Documentary study »
- « Environmental analysis »
- External: Information Processing
- Diagnosis in communication strategy
- The communication problem
- Communication strategy: positioning
- The communication strategy: The objectives
- Communication strategy: Target audiences
- The communication strategy: The creative focus
- Application: Implement the communication plan
Identify internal and external communication methods: media
- TV
- The radio
- The display
- The cinema
- The press
- Direct marketing tools and materials
- Sales promotion
- Off-media: Events, fairs and exhibitions
Identify internal and external communication methods: non-media
- Public Relations
- Non-media activities: Patronage and sponsorship
- Non-media advertising: sponsorship
- Internal and external communication methods: non-media
Identifying internal and external communication channels: digital marketing
- Key concepts of digital marketing
- Inbound marketing
- Outbound marketing
- The video
- The Podcast
- Websites
- Introduction to SEO concepts
- Search Engine Advertising
Identify internal and external communication channels: social networks
- Creating content for Facebook
- Creating content for Instagram
- Creating content for YouTube
- Promoting your image and brand with Twitter
- Promote your image and brand with Pinterest
- Promote your image and brand with Snapchat
- Creating content for TikTok
- Creating content for LinkedIn
- Influencer marketing
- Application: Internal and external communication methods: social networks
Plan and evaluate communication methods
- The media plan
- The e-marketing plan
- Monitoring indicators according to objectives
- Plan and evaluate communication methods
Manage the communication plan
Design and implementation of communication solutions
- Implementing creative and technological monitoring to meet demand;
- Creating content and communication solutions;
- Producing and distributing communication solutions;
- Producing and distributing communication solutions;
- Monitoring and evaluating communication solutions
Support for the development of innovative media and digital solutions
- Collect, analyze and disseminate information on developments in the media and digital ecosystem;
- build and position an innovative media and digital offering
- ; support sales teams in promoting innovative media and digital solutions;
- advise advertisers on the implementation of innovative media and digital solutions.
Communication Cultures
Setting the framework — conceptualizations of communication
- The diversity of communication situations
- Definition of communication
- Forms of communication
- Means of communication
- The players in communication
- Means and media of communication
- The system and theories of communication
- Understanding the communications sector to better integrate into it
- Information theory
- The cybernetic approach
- From empiricism to mediology
- Semiotics and aid to creation
- The Palo Alto school
- History and sociology of the media: the press
- History and sociology of the media: the poster
- History and sociology of the media: radio
- History and sociology of media: cinema
- History and sociology of the media: television
- History and sociology of media: multimedia and the internet
- History and sociology of the media: the future of the media
Understanding and adapting — Critical analysis of target audiences: their cultures, their perceptions
- Knowledge of the targets
- The representation of the targets
- Target culture
- The dominant culture of the target audience
- Community culture
- Popular cultures
- Targeting
- Recent targets
- Application: Critical analysis of targets
Exploring and defining oneself — A critical analysis of advertisers: images and reputations in the face of societal challenges
- The advertiser
- The advertiser’s image
- Advertiser relationship management
- Corporate culture
- The culture of institutions
- The culture of associations
- Application: Critical analysis of advertisers
Observe and analyze — Critical analysis of advertising messages and their media
- An introduction to content strategy
- The rhetoric of the image
- Visual production techniques
- The visual identity
- The rhetoric of the audiovisual message
- Audiovisual media
- The players in audiovisual production
- Audiovisual production techniques
- The challenges of the digital revolution
- The digital strategy
- The outlines of E-business
Design and production — Production of the advertising message
- Editorial and the Web
- Elements of linguistics
- Strategies for persuasion
- The creation of the written message
- The creation of the audiovisual message
- Creating an internet message
- Application: Message analysis and production
Foreign Language 1 English
Becoming a professional
- Looking for a job
- Applying for a job
- In a job interview
- Leading meetings
- Organizing an online meeting
The business world
- Starting a business
- Navigating the working world
- Talking about social system and taxes
- Choosing a business strategy
- Negotiating a business deal
The market
- Knowing your customers
- Innovating to distinguish yourself on the market
- Managing the supply chain
- Marketing and advertising in the 21st century
Business Ethics and Companies’ responsibilities in the globalized world
- Fighting for the planet at work
- Advocating for fairness in the globalized trade world
- Interacting in a multicultural environment
The English-speaking world
- The Commonwealth
- The British Isles
- English speaking countries in America
- English speaking countries in Africa
- English speaking countries of the Pacific
- Understanding the different accents of the English-speaking world
Good to know
- The use of irregular verbs
- The media of the English-speaking world
English for advertising and communication
- Reading and writing reports and studies
- Negotiating with advertisers
- Presentation methods
- The exchange during a presentation
- Presenting a model or a campaign
- The rules of effective communication in English
- The communication support in English
- The day before
Economic, legal and managerial culture
The integration of the company into its environment
- Economic agents
- Market mechanisms
- The company’s financial partners in the market
- Introduction to the general principles of contract law
- The formation, content and execution of the contract
- The company’s objectives
- The stakeholders
- Business logic
- Performance indicators
The regulation of economic activity
- Economic growth
- The State and the functioning of the market
- Economic policies
- The limits of state intervention
- Supranational regulation
- The regulation of economic activities through law
- The company environment
- The role of innovation
The organization of the company’s activity
- The company’s production choices
- The value chain
- The principles and purposes of outsourcing
- Structures adapted to profit-making activity
- Choosing a legal structure: sole proprietorship or commercial company
- Structures adapted to non-profit activities
- Identify the risk in order to protect
- Anticipate the risk to prevent it from occurring
- Take on the risk
- The company’s resources and skills
- The company’s structures
- Management and leadership styles
- Responsibilities and checks and balances
- The financing of the company
The impact of digital technology on business life
- The evolution of economic models, norms and standards
- Legal protection of assets
- The techniques of intangible relationships
- The risks of using intangible assets
- The impact of digital technology on management
- The rights and obligations of self-employed individuals
- The change in the employment relationship
- The contract and electronic evidence
- The role of the CNIL
The changes in work
- The labor market
- Introduction to the trinity of professional activity
- Access to a legal framework for professional activity
- Employee regimes, rights and obligations
- The rights and obligations of self-employed individuals
- The change in the employment relationship
- The termination of the employment relationship
- The employer’s contacts
- The GPEC
- Mobilize human resources
The company’s strategic choices
- Defining a strategic approach
- Establish a strategic diagnosis
- Making strategic choices
Office Suite
Use Word
- Using Word documents
- Knowledge of the Word environment
- Text formatting
- Paragraph formatting
- Image formatting
- Text entry and modification
- Searching within a document
- Visual management tools
- Inserting objects
- Formatting objects
- Initial Level Quiz – Basic
- Navigation in Word
- Display options
- Document layout
- Paragraph formatting
- Document revision and editing
- Document referencing
- Presentation of a painting
- Graphic object management
- Operational Level Quiz
- Environment and display
- Backstage mode management and file formats
- Formatting, themes and styles
- Lists, drop caps and dummy text
- Managing long documents
- The layout
- References in a long document
- Proofreading and translation of a document
- Tables and formatting
- Modifying an image or graphic object
- Advanced management of graphic objects
- Image management
- Advanced Level Quiz
- Customizing the Word environment
- Sharing and protecting a file
- Formatting – Part 1
- Formatting – Part 2
- Layout
- Complex editing tools
- Creating and managing a mail merge
- Managing graphic objects and tables
- Quick Parts and forms
- Expert level quiz
Use Excel
- General information about the Excel environment
- Layout management
- Calculations
- The basic formulas
- Cell formatting
- Using sorting and filtering tools
- Simple graphic objects
- Application Exercises Level 1 & 2
- Navigation within the environment and special collages
- Saving and printing options
- Common formulas
- Calculation methods
- Improved formatting and cell revision
- Table creation, image and graphic object management
- Formatting the graphs
- Reading a pivot table
- Use of sorting and analysis tools
- Application Exercises Level 3
- Environmental and display management
- Customizing the environment and display
- Backstage mode management, file formats / Security
- Calculation management
- Mastery of different types of functions
- Use of complex functions
- Calculations in a database
- Layout
- Inserting objects
- Managing inserted objects
- Data table management
- Advanced feature management
- Graphical representation of data
- Pivot tables
- Application Exercises Level 4
- The last secrets of a file
- Function management tools
- Financial functions and date-based functions
- Matrix and information functions
- Editing and formatting
- Creating and managing forms
- Analysis and simulation of calculations
- Managing pivot tables
- Complex graph management
- Application Exercises Level 5
Use PowerPoint
- PowerPoint Environment
- PowerPoint presentation
- Reserved areas
- The basics of text formatting
- Paintings
- Graphic objects
- Theme options
- Application Exercises Level 1 & 2
- Navigation
- Document saving and printing options
- Slideshow options
- Text formatting
- Text research and revision
- Table formatting
- Simple graphic objects and animations
- Customizing graphic objects
- Additional theme options
- Application Exercises Level 3
- Environment and display
- Advanced management of Backstage mode and file formats
- Slide organization
- Advanced text formatting
- Advanced slide organization
- Table options management
- Advanced organization of graphic objects
- Advanced graphics tools
- complex animations
- Customizing templates and themes
- Application Exercises Level 4
- Environment customization
- Presentation and distribution
- Expert text management
- Expert table management
- Expert object management
- Animation options
- Expert management of themes and templates
- Application Exercises Level 5
Specific arrangements for work-study programs - Levels 4 to 6 (Baccalaureate to Bac+3)
Module: Succeeding in my apprenticeship (estimated duration: 50 hours)
- Knowledge of work-study programs, contracts, mutual commitments, support and monitoring procedures
- Citizenship, diversity and health at work.
Module: Succeeding in my professional life (estimated duration: 20 hours)
- Understanding the company’s challenges to facilitate my integration
- Stand out in the workplace
Educational support and reinforcement, followed by the Career Center (estimated duration: 54 hours on average)
- An interactive live session each week to answer questions from apprentices and provide information related to social assistance, international mobility, and disability.
- CFA monitoring: multi-year tripartite interviews
Digital skills (Studi+ access)
- Access to 1 or 2 short « digital skills » programs of your choice from the catalog, allowing you to train and practice on the software best suited to your company.
Upon completion of the training, you will obtain
Professional title
Obtain the Professional Title « Home Services Manager-Coordinator », level 5, issued by the Ministry of Labour, RNCP39539, decision of France Compétences on 20/08/24
Certificate of completion of school training
120 Credits
The Studi method for work-study programs: your path to success
Continuous support, proactive and on-demand personalized onboarding
Dedicated virtual classes are organized for each targeted certification to prepare you for exam tests and deliverables, with corrected mock exams, intensive revision weeks and oral practice.
Tailor-made career support
Discover best practices in work-study programs and refine your career plan: our career coaching program helps you at every stage to boost your employability today and for tomorrow (personality test, pitch and personal branding but also networking with alumni, partner recruitment platforms, internal job dating sessions).
An educational forum and corrected assessments
For all your questions, our educational forum guarantees a response from our expert trainers within 24 working hours, with corrected assessments to help you progress.
Intensive exam preparation
Dedicated virtual classes are organized for each targeted certification to prepare you for exam tests and deliverables, with corrected mock exams, intensive revision weeks and oral practice.
Tailor-made career support
Discover best practices in work-study programs and refine your career plan: our career coaching program helps you at every stage to boost your employability today and for tomorrow (personality test, pitch and personal branding but also networking with alumni, partner recruitment platforms, internal job dating sessions).
A concrete and immersive teaching method
Because work-study is about practical experience, our courses are based on active learning: practical case studies, role-playing and immersive content to develop skills that can be directly applied in the workplace.
Resources accessible at any time
Your training platform is available 24/7, on web and mobile. It gives you access to a wide variety of learning resources (written and video courses, on-demand virtual classrooms, corrected exercises and graded assessments) as well as the software licenses you need.
A true learning community
You'll be joining a collaborative platform to exchange ideas, share information, ask questions, and build relationships with other apprentices and trainers. Because learning is also a collective adventure.
360° skills for a differentiated profile
Alongside your training, you have access to additional modules to go further: applied AI, professional tools, languages, soft skills… all assets to broaden your skills and make a difference in the job market.
Terms and conditions
Admission requirements
To enroll in the training program leading to the targeted qualification, the candidate must:
- Be at least 16 years old on the date of entry into training
For any other situation, contact a training advisor who will assess your eligibility.
Professional experience and internship
The professional internship, which complements the theoretical learning, is essential for the validation of your qualification.
The total duration of the internship is a minimum of 210 hours.
The candidate will present proof of this period in the company to the examination session manager, who will keep a copy in the
session file.
Exam
The candidate will be evaluated according to the following methods:
- Assessments completed during training
- Production of a Professional Portfolio
- Creation of supplementary materials (document and slideshow)
- Completion and successful completion of the final in-person examinations:
– Professional simulation (4.5 hours)
– Technical maintenance (1 hour 25 minutes)
– Questioning based on production(s) (0h35)
– Final interview (0h10)
Certification
To find out the job placement rate for the targeted positions, consult the RNCP profile on the France Compétences website.
Validation by skills block
Professional certification is composed of several skill blocks that must be acquired in order to obtain the professional certification.
It is possible to validate one or more of the skill blocks. Each block can be acquired individually.
The RNCP record accessible from each training course record specifies the conditions for obtaining it.
For any questions regarding skills blocks, contact your training advisor.
Equivalencies and pathways
Partial equivalencies with:
RNCP36938 – BTS (Advanced Vocational Diploma) – Social and Family Economics;
RNCP36939 – BTS (Advanced Vocational Diploma) – Services and Benefits in the Health and Social Sectors; RNCP38575 – TP (Professional Title) –
Manager of a Small or Medium-Sized Structure;
RNCP38676 – TP – Manager of a Retail Unit.
Full equivalency with:
RNCP35993 – TP – Home Services Coordinator.
For more details: see the France Compétences fact sheet – https://www.francecompetences.fr/recherche/rncp/39539/
Further studies
After obtaining the Professional Title of Home Services Coordinator, you can either:
enter the job market directly
or continue towards:
– a Professional Bachelor’s Degree in Personal Services
– a University Diploma of Technology (BUT) in Social Careers: Coordination and Management of Health and Social Care Establishments and Services.
This list is not exhaustive.
Other further options are available.
Performance indicators
Funding
Alternation
apprenticeship
Support
100%*
Included
- Personalized methodological support from your assigned advisor
- Educational support provided by our expert trainers
- Written courses and on-demand videos, and personalized assessments
- Exam-specific preparation
- Individual support for your assignments within the company
- Career coaching
- Unlimited access to over 10,000 live and on-demand virtual classes*
- Unlimited access to Skills 360 for 2 years
*Average number of live virtual classes observed over the last 12 months (mostly organized from 6pm onwards)
Access to the platform is granted on average within 14 days of the funder’s approval. This timeframe may vary depending on the type of funding.
Target professions
- Visual Communications Officer
- Community Manager
- Web Project Manager
- Digital Product Communications Manager
- Traffic manager
- Web marketer
- Visual Communications Officer
- Community Manager
- Web Project Manager
- Digital Product Communications Manager
- Traffic manager
- Web marketer
- Visual Communications Officer
- Community Manager
- Web Project Manager
- Digital Product Communications Manager
- Traffic manager
- Web marketer
- Course Management
- Communication and Collaboration
- User-Friendly Interface
- Educational Institutions
- Businesses and Organization
- Individual Learners
- User-Friendly Interface
- Robust Course Management Capabilities
- Effective Communication and Collaboration
Get unlimited access to all learning content and premium assets Membership Pro
The course covers a wide range of topics, from the basics of design principles to advanced techniques in various design software. The structured modules make it easy to follow along and gradually build your skills.
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