Graduate in Business Development (Apprenticeship)
- 100% online 24/7 • Web & Mobile
- Estimated duration: 1350 hours (2 years) or 675 hours (1 year)
- Starting at any time of the year
- State-recognized diploma certification • Level 5 (Bac+2)
- ECTS credits: 120 credits
In short
Develop and retain a client portfolio through work-study programs.
The Graduate Business Manager, followed on a work-study basis, trains you to manage a commercial activity, negotiate effectively, retain your customers and achieve your business objectives.
Thanks to work-study programs, you gain experience directly in a company, accelerating your skills development while learning alongside professionals in the sector.
You will be able to:
- Develop a prospecting strategy and implement it
- Negotiate a technical and commercial solution and consolidate the customer experience
Program
Develop a prospecting strategy and implement it
- Conducting market researchAnalyze and segment demand
- The concept of monitoring and its methodology
- Information systems
- An overview of monitoring tools
- Information technologies and techniques related to its activity
- Monitoring the company’s technical solutions
- Internal company procedures
- The company’s culture and values
- Corporate ethics and social responsibility
- The markets
- Competition
- The study of consumer behavior
Design and manage sales activities- The demand
- Demand segmentation
- The elements of the marketing mix
- Pricing strategy and policy
- Product strategy and policy
- The role of digital strategy in the company’s overall strategy
- Sales networks and commercial organization
- Business objectives
- Define your priorities and the consistency of actions in relation to your objectives
- General information on commercial action plans
Collect and analyze customer data- The proposal of commercial actions related to the objectives
- Planning and monitoring of sales activities
- Geo-optimization software to manage your business activity
- The client portfolio
- The database
- CRM tools
- Digital sales support tools
Organize and plan the prospecting- Customer data acquisition
- Customer value
- The typology of prospects
- Targeting
- The concept of a client file
- Direct marketing materials and tools
- Mastering email marketing
- The use of social media in its sales strategy
- Geolocation tools
- The protection of personal data: Main principles and laws on information technology and civil liberties
- The GDPR
Prospecting a defined sector- The organization of the prospecting
- Develop a prospecting plan
- Organize your call schedules taking into account the specific needs of your clientele.
- The organization of commercial activity
- The use of Pareto’s law in its business organization
- Arguing the benefits of a meeting
- The regulatory environment for remote prospecting
Analyze performance, develop and implement corrective actions- Telephone prospecting
- Learn phone techniques
- The telephone dam
- Overcoming unanswered calls and refusals to communicate
- Re-engaging inactive customers
- Mobilizing his professional network
- Field prospecting
- Making face-to-face appointments
- Prospecting at a trade show
- Commercial law during an event
- Feedback from a prospecting campaign
- Measuring commercial performance
- Dashboards
- The analysis and presentation of a dashboard
- The implementation of corrective actions
- Statistical analysis
- Statistical analysis software
- The preparation of a report
Negotiate a technical and commercial solution and consolidate the customer experience
- Representing the company and enhancing its imageContextualize your business proposal
- Introduction to Marketing
- The methodology of the strategic process
- Studies in the digital age
- The environment of the action
- The challenges and forms of communication
- Communication with the client
- Detection, analysis and monitoring of calls for tenders
- Online reputation
- Introduction to web marketing
- Social media: for whom? For what purpose?
- The development of professional social networks
- Key concepts of digital marketing
- Understanding search engine optimization or SEO
- Content marketing
- Communication needs analysis
Develop and present your business proposal- General information about the sales plan
- The B2C sales plan
- The B2B sales plan
- The B2D sales plan
- Customer reception
- The discovery of needs
- Knowing how to take notes
- Preparing the material conditions
- Technical solutions and installation constraints
- The company’s financial conditions
- The legal framework related to the sale of technical solutions
- Environmental obligations related to the sale
Negotiate a technical and commercial solution- Preparing business proposals
- How to give successful presentations
- Perform a demonstration
- Using digital tools in your sales
- Sales techniques and negotiation
- The argument
- Optimizing his intervention to achieve his objectives
Prepare a review of commercial activity and report- Diagnosing the negotiation situation
- To inform and explain the legal framework and environmental obligations of the sale
- Cost your business proposal and plan for fallback objectives
- Presenting and defending one’s prize
- The diagnosis of the negotiation
- Refuting the objections
- The objector
- Customer buying signals
- The conclusion of the sale
- Preparation of commercial contracts (orders, maintenance contracts, extended warranties, subcontracting agreements, etc.)
- The sales interview decoded by a pro
- Customer billing and payments
Optimize customer relationship management- Budgets
- Cost analysis and break-even point
- Price fixing
- Calculating the selling price
- Customer regulations
- Balance sheet analysis
- Analysis of the income statement
- The summary note
- Customer risk management
- The concept of loyalty
- The implementation and effectiveness of a customer loyalty strategy
- The use of customer information and history in customer loyalty
- Customer loyalty tools
- Design and use a schedule for tracking customer loyalty initiatives
- Managing inactive accounts
- The resolution of disputes or conflict situations
- Offer a goodwill gesture while respecting company procedures
- Strengthen the business relationship with the client
- Managing a network of partners or prescribers
- Customer satisfaction measurement tools
- Measuring the effectiveness of loyalty programs
- Implement a reporting system for management regarding customer loyalty initiatives.
- Customer satisfaction and after-sales marketing
Cross-functional skills of the account manager (optional)
- Developing communication skillsImplement a problem-solving approach
- Techniques for becoming a better communicator
- Verbal and non-verbal communication
- Active listening
- Nonviolent Communication: Communicating with Empathy
- The importance of adapting your message
- The art of the pitch
- Best practices for professional writing
- Personal branding
Understanding and recognizing disability- Adapting to change
- Problem solving
- Defusing a conflict situation
- Facilitating structured meetings
- Tips to boost your productivity
- The importance of prioritizing
Mastering the basics of Excel- The main categories of disability
- Easy-to-Read and Understand (FALC) communication techniques
Mastering the basics of Word- Layout management
- Calculations
- The basic formulas
- Cell formatting
- Using sorting and filtering tools
- Simple graphic objects
- Navigation within the environment and special collages
- Saving and printing options
- Common formulas
- Calculation methods
- Improved formatting and cell revision
- Table creation, image and graphic object management
- Formatting the graphs
- Reading a pivot table
- Use of sorting and analysis tools
Mastering the basics of business in English- Knowledge of the Word environment
- Text formatting
- Paragraph formatting
- Image formatting
- Text entry and modification
- Visual management tools
- Inserting objects
- Document layout
- Paragraph formatting
- Document referencing
- References in a long document
Mastering the basics of generative AI- Choosing a business strategy
- Negotiating a business deal
- Knowing your customers
- Innovating to distinguish yourself on the market
- Managing the supply chain
- Marketing and advertising in the 21st century
- What is AI?
- Using AI on a daily basis
- Going further with generative AI
- Create visuals with AI
- Advanced prompt engineering techniques
- The questions raised by AI
Specific arrangements for work-study programs - Levels 4 to 6 (Baccalaureate to Bac+3)
- Module: Succeeding in my apprenticeship (estimated duration: 50 hours)Module: Succeeding in my professional life (estimated duration: 20 hours)
- Knowledge of work-study programs, contracts, mutual commitments, support and monitoring procedures
- Citizenship, diversity and health at work.
Educational support and reinforcement, followed by the Career Center (estimated duration: 54 hours on average)- Understanding the company’s challenges to facilitate my integration
- Stand out in the workplace
Digital skills (Studi+ access)- An interactive live session each week to answer questions from apprentices and provide information related to social assistance, international mobility, and disability.
- CFA monitoring: multi-year tripartite interviews
- Access to 1 or 2 short « digital skills » programs of your choice from the catalog, allowing you to train and practice on the software best suited to your company.
Upon completion of the training, you will obtain
Professional title
Obtain the Professional Title “Technical-Sales Negotiator” level 5, registered with the RNCP under number 39063 by decision of France Compétences of 16/05/2024
School diploma
Obtain the Business Development Manager diploma awarded by Studi in partnership with ESG Business Schools
The Studi Method: Your Path to Success
Continuous support, proactive and on-demand personalized onboarding
You're never alone: from the moment you start your training, you'll be onboarded by your dedicated apprenticeship mentor who will guide you through the entire process. They'll introduce you to the starter kit (video conference, guides, contact information, schedule, tools), and you'll participate in your introductory live session. Your mentor will proactively contact you every month for a progress review, and you can reach them as needed!
Tailor-made career support
Discover best practices in work-study programs and refine your career plan: our career coaching program helps you at every stage to boost your employability today and for tomorrow (personality test, pitch and personal branding but also networking with alumni, partner recruitment platforms, internal job dating sessions).
A concrete and immersive teaching method
Intensive exam preparation
Dedicated virtual classes are organized for each targeted certification to prepare you for exam tests and deliverables, with corrected mock exams, intensive revision weeks and oral practice.
Tailor-made career support
Discover best practices in work-study programs and refine your career plan: our career coaching program helps you at every stage to boost your employability today and for tomorrow (personality test, pitch and personal branding but also networking with alumni, partner recruitment platforms, internal job dating sessions).
A concrete and immersive teaching method
Resources accessible at any time
Your training platform is available 24/7, on web and mobile. It gives you access to a wide variety of learning resources (written and video courses, on-demand virtual classrooms, corrected exercises and graded assessments) as well as the software licenses you need.
A true learning community
You'll be joining a collaborative platform to exchange ideas, share information, ask questions, and build relationships with other apprentices and trainers. Because learning is also a collective adventure.
360° skills for a differentiated profile
Terms and conditions
Admission requirements
To enroll in the training program leading to the targeted qualification, the candidate must:
- Be at least 16 years old on the date of entry into training
For any other situation, contact a training advisor who will assess your eligibility.
Professional experience and internship
The professional internship, which complements the theoretical learning, is essential for the validation of your qualification.
The total duration of the internship is a minimum of 210 hours.
The candidate will present proof of this period in the company to the examination session manager, who will keep a copy in the
session file.
Exam
The candidate will be evaluated according to the following methods:
- Assessments completed during training
- Production of a Professional Portfolio
- Creation of supplementary materials (document and slideshow)
- Completion and successful completion of the final in-person examinations:
– Professional simulation (4.5 hours)
– Technical maintenance (1 hour 25 minutes)
– Questioning based on production(s) (0h35)
– Final interview (0h10)
Certification
To find out the job placement rate for the targeted positions, consult the RNCP profile on the France Compétences website.
Validation by skills block
Professional certification is composed of several skill blocks that must be acquired in order to obtain the professional certification.
It is possible to validate one or more of the skill blocks. Each block can be acquired individually.
The RNCP record accessible from each training course record specifies the conditions for obtaining it.
For any questions regarding skills blocks, contact your training advisor.
Equivalencies and pathways
Partial equivalencies with:
RNCP36938 – BTS (Advanced Vocational Diploma) – Social and Family Economics;
RNCP36939 – BTS (Advanced Vocational Diploma) – Services and Benefits in the Health and Social Sectors; RNCP38575 – TP (Professional Title) –
Manager of a Small or Medium-Sized Structure;
RNCP38676 – TP – Manager of a Retail Unit.
Full equivalency with:
RNCP35993 – TP – Home Services Coordinator.
For more details: see the France Compétences fact sheet – https://www.francecompetences.fr/recherche/rncp/39539/
Further studies
After obtaining the Professional Title of Home Services Coordinator, you can either:
enter the job market directly
or continue towards:
– a Professional Bachelor’s Degree in Personal Services
– a University Diploma of Technology (BUT) in Social Careers: Coordination and Management of Health and Social Care Establishments and Services.
This list is not exhaustive.
Other further options are available.
Performance indicators
Funding
Alternation
100%
Included
- Personalized methodological support from your assigned advisor
- Educational support provided by our expert trainers
- Written courses and on-demand videos, and personalized assessments
- Exam-specific preparation
- Individual support for your assignments within the company
- Career coaching
- Unlimited access to over 10,000 live and on-demand virtual classes*
- Unlimited access to Skills 360 for 2 years
*Average number of live virtual classes observed over the last 12 months (mostly organized from 6pm onwards)
Access to the platform is granted on average within 14 days of the funder’s approval. This timeframe may vary depending on the type of funding.
Target professions
- Course Management
- Communication and Collaboration
- User-Friendly Interface
- Educational Institutions
- Businesses and Organization
- Individual Learners
- User-Friendly Interface
- Robust Course Management Capabilities
- Effective Communication and Collaboration
