Graduate Assistant in Sales and Marketing (Apprenticeship)
- 100% online 24/7 • Web & Mobile
- Estimated duration: 609 hours • 18 months
- Starting at any time of the year
- Professional Qualification Certification • Level 5 (Bac+2)
In short
Boost your career with the Graduate Assistant in Sales and Marketing!
Fully experience your professional development through a program that combines academic learning with hands-on professional experience. Through a work-study program, you’ll directly apply your acquired knowledge in the field: sales tracking, customer relationship management, creation of marketing materials, and analysis of sales performance. You’ll discover essential industry tools, from CRM to Sage 100 ERP, while strengthening your language and digital skills. This practical experience will make you an independent and versatile professional, capable of thriving in demanding business environments and actively contributing to your company’s marketing strategy.
You will be able to:
Manage sales and monitor the supply chain
Contribute to the deployment of the company’s commercial strategy
Program
Manage sales and supply chain operations
Implement customer loyalty initiatives
- Introduction to Marketing
- The elements of the marketing mix
- Inbound marketing
- Plan the production of digital communication content
- The company’s commercial policy
- Customer loyalty
- The implementation and effectiveness of a customer loyalty strategy
- Customer loyalty tools
- Using customer experience to implement loyalty initiatives
- Mapping and optimizing the customer journey
- The GDPR
- Introduction to SEO
- New SEO techniques
- Creative formats
- The importance of creating content on social media
- Sponsoring your social media posts
- Measuring social media campaigns
- Create digital content that resonates with the target audience
- Marketing automation and digital loyalty
- Synthesis and application: Designing and publishing communication materials
Processing numerical data from commercial activity
- Management indicators related to sales activity
- Business objectives
- Measuring commercial performance
- Setting up a dashboard and monitoring KPIs
- The analysis and presentation of a dashboard
- Analyze and interpret business KPIs
- Reporting
- The summary note
- General information about the Excel environment
- Layout management
- Cell formatting
- Calculations
- Calculation methods
- The basic formulas
- Common formulas
- Simple graphic objects
- Table creation, image and graphic object management
- Graphical representation of data
- Data management
- Use of sorting and analysis tools
- Reading a pivot table
- Pivot tables
- Formulate strategic recommendations based on data
- Application: Creating and analyzing a dashboard
Organize a sales promotion
- General information on commercial action plans
- Planning and monitoring of sales activities
- Defining priorities and ensuring the consistency of actions
- An introduction to content strategy
- The steps of the content strategy
- Developing a content strategy
- Succeeding with your content creation strategy
- KPIs in content strategy
- Commercial communication policy
- Multichannel marketing
- Measuring and evaluating marketing actions
- Steering the action
- The choice of approach methods
- Direct marketing materials and tools
- The prospect file
- Lead generation
- Disseminate demand and analyze supply
- The profiles of the service providers
- Purchase argument
- Performance and evaluation of the service
- Managing the budget for a sales campaign
- Summary and application: Organizing a sales campaign
- Application: Contribute to the creation of a new product or service
Learn Canva – Create a social media post
- Discovering the interface
- Use the templates
- Creating a design: Exploring the creation interface
- Creating a design: The different stages of creation
- Export design
Providing reception services for a trade event in French and English
- The main principles of merchandising
- Product presentation
- ILV and POS
- The implementation of an animation
- The appropriate response to the need and the validation
- The sales demonstration
- The argument about the products
- The presentation of the prize and its rationale
- Use sales enablement tools
- Taking leave and following up on the sale
- Communicating with customers in English
- Mastering business vocabulary in English
- Selling and advising in English
- Product description and sales pitch in English
- Summary and application: Ensuring the smooth running of an event
Participate in the implementation of the company's commercial and marketing strategy
Implement customer loyalty initiatives
- Introduction to Marketing
- The elements of the marketing mix
- Inbound marketing
- Plan the production of digital communication content
- The company’s commercial policy
- Customer loyalty
- The implementation and effectiveness of a customer loyalty strategy
- Customer loyalty tools
- Using customer experience to implement loyalty initiatives
- Mapping and optimizing the customer journey
- The GDPR
- Introduction to SEO
- New SEO techniques
- Creative formats
- The importance of creating content on social media
- Sponsoring your social media posts
- Measuring social media campaigns
- Create digital content that resonates with the target audience
- Marketing automation and digital loyalty
- Synthesis and application: Designing and publishing communication materials
Processing numerical data from commercial activity
- Management indicators related to sales activity
- Business objectives
- Measuring commercial performance
- Setting up a dashboard and monitoring KPIs
- The analysis and presentation of a dashboard
- Analyze and interpret business KPIs
- Reporting
- The summary note
- General information about the Excel environment
- Layout management
- Cell formatting
- Calculations
- Calculation methods
- The basic formulas
- Common formulas
- Simple graphic objects
- Table creation, image and graphic object management
- Graphical representation of data
- Data management
- Use of sorting and analysis tools
- Reading a pivot table
- Pivot tables
- Formulate strategic recommendations based on data
- Application: Creating and analyzing a dashboard
Organize a sales promotion
- General information on commercial action plans
- Planning and monitoring of sales activities
- Defining priorities and ensuring the consistency of actions
- An introduction to content strategy
- The steps of the content strategy
- Developing a content strategy
- Succeeding with your content creation strategy
- KPIs in content strategy
- Commercial communication policy
- Multichannel marketing
- Measuring and evaluating marketing actions
- Steering the action
- The choice of approach methods
- Direct marketing materials and tools
- The prospect file
- Lead generation
- Disseminate demand and analyze supply
- The profiles of the service providers
- Purchase argument
- Performance and evaluation of the service
- Managing the budget for a sales campaign
- Summary and application: Organizing a sales campaign
- Application: Contribute to the creation of a new product or service
Learn Canva – Create a social media post
- Discovering the interface
- Use the templates
- Creating a design: Exploring the creation interface
- Creating a design: The different stages of creation
- Export design
Providing reception services for a trade event in French and English
- The main principles of merchandising
- Product presentation
- ILV and POS
- The implementation of an animation
- The appropriate response to the need and the validation
- The sales demonstration
- The argument about the products
- The presentation of the prize and its rationale
- Use sales enablement tools
- Taking leave and following up on the sale
- Communicating with customers in English
- Mastering business vocabulary in English
- Selling and advising in English
- Product description and sales pitch in English
- Summary and application: Ensuring the smooth running of an event
Cross-cutting Skills - AC Practical Exercise
Adopting an other-oriented approach
- Adopting a professional posture
- Techniques for becoming a better communicator
- The importance of adapting your message
- Active listening
Working and cooperating within a collective
- Tips to boost your productivity
- The importance of prioritizing
- Collaborating with Google apps
- Collaborating with Microsoft Office 365 apps
- Communication via email and video conferencing
- Adapting to change
Mobilizing digital environments
- The concept of monitoring and its methodology
- Information technologies and techniques
- The market for products in its sector of activity
- Collaborative digital tools for the sales assistant
Specific arrangements for work-study programs - Levels 4 to 6 (Baccalaureate to Bac+3)
Module: Succeeding in my apprenticeship (estimated duration: 50 hours)
- Knowledge of work-study programs, contracts, mutual commitments, support and monitoring procedures
- Citizenship, diversity and health at work.
Module: Succeeding in my professional life (estimated duration: 20 hours)
- Understanding the company’s challenges to facilitate my integration
- Stand out in the workplace
Educational support and reinforcement, followed by the Career Center (estimated duration: 54 hours on average)
- An interactive live session each week to answer questions from apprentices and provide information related to social assistance, international mobility, and disability.
- CFA monitoring: multi-year tripartite interviews
Digital skills (Studi+ access)
- Access to 1 or 2 short « digital skills » programs of your choice from the catalog, allowing you to train and practice on the software best suited to your company.
Upon completion of the training, you will obtain
Professional title
Obtain the Professional Qualification « Human Resources Assistant », level 5, awarded by the Ministry of Labor, RNCP41366, decision of France Compétences on 24/09/25, NSF 315m
School diploma
&
Obtain the Legal and HR Assistant diploma awarded by Studi in partnership with ELIJE
The Studi Method: Your Path to Success
Continuous support, proactive and on-demand personalized onboarding
You're never alone: from the moment you start your training, you'll be onboarded by your dedicated apprenticeship mentor who will guide you through the entire process. They'll introduce you to the starter kit (video conference, guides, contact information, schedule, tools), and you'll participate in your introductory live session. Your mentor will proactively contact you every month for a progress review, and you can reach them as needed!
Monitoring of your assignments and with your company
You will receive a monthly statement of your educational progress and regular monitoring of your integration and your missions in the company, thanks to structured tripartite interviews and a dynamic skills acquisition matrix shared with your tutor.
An educational forum and corrected assessments
For all your questions, our educational forum guarantees a response from our expert trainers within 24 working hours, with corrected assessments to help you progress.
Intensive exam preparation
Dedicated virtual classes are organized for each targeted certification to prepare you for exam tests and deliverables, with corrected mock exams, intensive revision weeks and oral practice.
Tailor-made career support
Discover best practices in work-study programs and refine your career plan: our career coaching program helps you at every stage to boost your employability today and for tomorrow (personality test, pitch and personal branding but also networking with alumni, partner recruitment platforms, internal job dating sessions).
A concrete and immersive teaching method
Because work-study is about practical experience, our courses are based on active learning: practical case studies, role-playing and immersive content to develop skills that can be directly applied in the workplace.
Resources accessible at any time
Dedicated virtual classes are organized for each targeted certification to prepare you for exam tests and deliverables, with corrected mock exams, intensive revision weeks and oral practice.
A true learning community
You'll be joining a collaborative platform to exchange ideas, share information, ask questions, and build relationships with other apprentices and trainers. Because learning is also a collective adventure.
360° skills for a differentiated profile
Alongside your training, you have access to additional modules to go further: applied AI, professional tools, languages, soft skills… all assets to broaden your skills and make a difference in the job market.
Terms and conditions
Admission requirements
To enroll in the training program leading to the targeted qualification, the candidate must:
- Be at least 16 years old on the date of entry into training
For any other situation, contact a training advisor who will assess your eligibility.
Professional experience and internship
The professional internship, which complements the theoretical learning, is essential for the validation of your qualification.
The total duration of the internship is a minimum of 210 hours.
The candidate will present proof of this period in the company to the examination session manager, who will keep a copy in the
session file.
Exam
The candidate will be evaluated according to the following methods:
- Assessments completed during training
- Production of a Professional Portfolio
- Creation of supplementary materials (document and slideshow)
- Completion and successful completion of the final in-person examinations:
– Professional simulation (4.5 hours)
– Technical maintenance (1 hour 25 minutes)
– Questioning based on production(s) (0h35)
– Final interview (0h10)
Certification
To find out the job placement rate for the targeted positions, consult the RNCP profile on the France Compétences website.
Validation by skills block
Professional certification is composed of several skill blocks that must be acquired in order to obtain the professional certification.
It is possible to validate one or more of the skill blocks. Each block can be acquired individually.
The RNCP record accessible from each training course record specifies the conditions for obtaining it.
For any questions regarding skills blocks, contact your training advisor.
Equivalencies and pathways
Partial equivalencies with:
RNCP36938 – BTS (Advanced Vocational Diploma) – Social and Family Economics;
RNCP36939 – BTS (Advanced Vocational Diploma) – Services and Benefits in the Health and Social Sectors; RNCP38575 – TP (Professional Title) –
Manager of a Small or Medium-Sized Structure;
RNCP38676 – TP – Manager of a Retail Unit.
Full equivalency with:
RNCP35993 – TP – Home Services Coordinator.
For more details: see the France Compétences fact sheet – https://www.francecompetences.fr/recherche/rncp/39539/
Further studies
After obtaining the Professional Title of Home Services Coordinator, you can either:
enter the job market directly
or continue towards:
– a Professional Bachelor’s Degree in Personal Services
– a University Diploma of Technology (BUT) in Social Careers: Coordination and Management of Health and Social Care Establishments and Services.
This list is not exhaustive.
Other further options are available.
Performance indicators
Funding
Alternation
100%*
Included
- Personalized methodological support from your assigned advisor
- Educational support provided by our expert trainers
- Written courses and on-demand videos, and personalized assessments
- Exam-specific preparation
- Individual support for your assignments within the company
- Career coaching
- Unlimited access to over 10,000 live and on-demand virtual classes*
- Unlimited access to Skills 360 for 2 years
*Average number of live virtual classes observed over the last 12 months (mostly organized from 6pm onwards)
Access to the platform is granted on average within 14 days of the funder’s approval. This timeframe may vary depending on the type of funding.
Target professions
- Sales Assistant
- Sales Administration Assistant (ADV)
- Administrative and Sales Assistant
- Supply chain sales assistant
- Sales Management Assistant
- Course Management
- Communication and Collaboration
- User-Friendly Interface
- Educational Institutions
- Businesses and Organization
- Individual Learners
- User-Friendly Interface
- Robust Course Management Capabilities
- Effective Communication and Collaboration
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