BTS Communication
Description
- 100% online 24/7 • Web & Mobile
- Estimated duration: 1100 hours • 16 months
- Starting at any time of the year
- State-recognized diploma certification • Level 5 (Bac+2)
- ECTS credits: 120 credits
In short
Are you drawn to the prospect of an international sales career? Do you have a strong interest in commercial negotiation within the context of import-export activities?
The BTS International Trade program trains you for internationally focused positions in the fields of business, marketing, management, etc.
This program will equip you with strong skills in intercultural business relations, business development, and general knowledge. You will also master foreign languages, including English, which is essential in the field of international trade.
- Contribute to the development and management of the communication strategy
- Design and implement communication solutions
- Supporting the development of innovative media and digital solutions
Program
Contribution to the development and management of the communication strategy
Implement the communication plan
- The different areas of communication
- Advertiser typologies
- Analysis of communication needs
- The formulation of the advertiser’s request
- « Environmental analysis »
- Internal: Documentary study »
- « Environmental analysis »
- Internal: Information Processing
- « Environmental analysis »
- External: Documentary study »
- « Environmental analysis »
- External: Information Processing
- Diagnosis in communication strategy
- The communication problem
- Communication strategy: positioning
- The communication strategy: The objectives
- Communication strategy: Target audiences
- The communication strategy: The creative focus
- Application: Implement the communication plan
Identify internal and external communication methods: media
- TV
- The radio
- The display
- The cinema
- The press
- Direct marketing tools and materials
- Sales promotion
- Off-media: Events, fairs and exhibitions
Identify internal and external communication methods: non-media
- Public Relations
- Non-media activities: Patronage and sponsorship
- Non-media advertising: sponsorship
- Internal and external communication methods: non-media
Identifying internal and external communication channels: digital marketing
- Key concepts of digital marketing
- Inbound marketing
- Outbound marketing
- The video
- The Podcast
- Websites
- Introduction to SEO concepts
- Search Engine Advertising
Identify internal and external communication channels: social networks
- Creating content for Facebook
- Creating content for Instagram
- Creating content for YouTube
- Promoting your image and brand with Twitter
- Promote your image and brand with Pinterest
- Promote your image and brand with Snapchat
- Creating content for TikTok
- Creating content for LinkedIn
- Influencer marketing
- Application: Internal and external communication methods: social networks
Plan and evaluate communication methods
- The media plan
- The e-marketing plan
- Monitoring indicators according to objectives
- Plan and evaluate communication methods
Manage the communication plan
Design and implementation of communication solutions
- Implementing creative and technological monitoring to meet demand;
- Creating content and communication solutions;
- Producing and distributing communication solutions;
- Purchasing services;
- Monitoring and evaluating communication solutions
Support for the development of innovative media and digital solutions
- Collect, analyze and disseminate information on developments in the media and digital ecosystem;
- build and position an innovative media and digital offering;
- support sales teams in promoting innovative media and digital solutions;
- advise advertisers on the implementation of innovative media and digital solutions.
Communication Cultures
- Setting the framework — conceptualizations of communicationUnderstanding and adapting — Critical analysis of target audiences: their cultures, their perceptions
- The diversity of communication situations
- Definition of communication
- Forms of communication
- Means of communication
- The players in communication
- Means and media of communication
- The system and theories of communication
- Understanding the communications sector to better integrate into it
- Information theory
- The cybernetic approach
- From empiricism to mediology
- Semiotics and aid to creation
- The Palo Alto school
- History and sociology of the media: the press
- History and sociology of the media: the poster
- History and sociology of the media: radio
- History and sociology of media: cinema
- History and sociology of the media: television
- History and sociology of media: multimedia and the internet
- History and sociology of the media: the future of the media
Exploring and defining oneself — A critical analysis of advertisers: images and reputations in the face of societal challenges- Knowledge of the targets
- Representation of targets
- Target culture
- The dominant culture of the target audience
- Community culture
- Popular cultures
- Targeting
- Recent targets
- Application: Critical analysis of targets
Observe and analyze — Critical analysis of advertising messages and their media- The advertiser
- The advertiser’s image
- Advertiser relationship management
- Corporate culture
- The culture of institutions
- The culture of associations
- Application: Critical analysis of advertisers
Design and production — Production of the advertising message- An introduction to content strategy
- The rhetoric of the image
- Visual production techniques
- The visual identity
- The rhetoric of the audiovisual message
- Audiovisual media
- The players in audiovisual production
- Audiovisual production techniques
- The challenges of the digital revolution
- The digital strategy
- The outlines of E-business
- Editorial and the Web
- Elements of linguistics
- Strategies for persuasion
- The creation of the written message
- The creation of the audiovisual message
- Creating an internet message
- Application: Message analysis and production
Foreign Language 1 English
- Becoming a professionalThe business world
- Looking for a job
- Applying for a job
- In a job interview
- Leading meetings
- Organizing an online meeting
The market- Starting a business
- Navigating the working world
- Talking about social system and taxes
- Choosing a business strategy
- Negotiating a business deal
Business Ethics and Companies’ responsibilities in the globalized world- Knowing your customers
- Innovating to distinguish yourself on the market
- Managing the supply chain
- Marketing and advertising in the 21st century
The English-speaking world- Fighting for the planet at work
- Advocating for fairness in the globalized trade world
- Interacting in a multicultural environment
Good to know- The Commonwealth
- The British Isles
- English speaking countries in America
- English speaking countries in Africa
- English speaking countries of the Pacific
- Understanding the different accents of the English-speaking world
English for advertising and communication- The use of irregular verbs
- The media of the English-speaking world
- Reading and writing reports and studies
- Negotiating with advertisers
- Presentation methods
- The exchange during a presentation
- Presenting a model or a campaign
- The rules of effective communication in English
- The communication support in English
- The day before
Economic, legal and managerial culture
- The integration of the company into its environmentThe regulation of economic activity
- Economic agents
- Market mechanisms
- The company’s financial partners in the market
- Introduction to the general principles of contract law
- The formation, content and execution of the contract
- The company’s objectives
- The stakeholders
- Business logic
- Performance indicators
The organization of the company’s activity- Economic growth
- The State and the functioning of the market
- Economic policies
- The limits of state intervention
- Supranational regulation
- The regulation of economic activities through law
- The company environment
- The role of innovation
The impact of digital technology on business life- The company’s production choices
- The value chain
- The principles and purposes of outsourcing
- Structures adapted to profit-making activity
- Choosing a legal structure: sole proprietorship or commercial company
- Structures adapted to non-profit activities
- Identify the risk in order to protect
- Anticipate the risk to prevent it from occurring
- Take on the risk
- The company’s resources and skills
- The company’s structures
- Management and leadership styles
- Responsibilities and checks and balances
- The financing of the company
The changes in work- The evolution of economic models, norms and standards
- Legal protection of assets
- The techniques of intangible relationships
- The risks of using intangible assets
- The impact of digital technology on management
- The rights and obligations of self-employed individuals
- The change in the employment relationship
- The contract and electronic evidence
- The role of the CNIL
The company’s strategic choices- The labor market
- Introduction to the trinity of professional activity
- Access to a legal framework for professional activity
- Employee regimes, rights and obligations
- The rights and obligations of self-employed individuals
- The change in the employment relationship
- The termination of the employment relationship
- The employer’s contacts
- The GPEC
- Mobilize human resources
- Defining a strategic approach
- Establish a strategic diagnosis
- Making strategic choices
Office Suite
- Utiliser WordUtiliser Excel
- Utilisation des documents Word
- Connaissance de l’environnement Word
- Mise en forme du texte
- Mise en forme d’un paragraphe
- Mise en forme d’une image
- Saisie et modification du texte
- Recherche dans un document
- Les outils de gestion des visuels
- Insertion d’objets
- Mise en forme des objets
- Quiz niveau Initial – Basique
- Navigation dans Word
- Les options d’affichage
- Mise en page d’un document
- Mise en forme des paragraphes
- Révision et édition d’un document
- Référencement d’un document
- Présentation d’un tableau
- Gestion des objets graphiques
- Quiz niveau Opérationnel
- Environnement et affichage
- Gestion du mode Backstage et des formats de fichiers
- Mise en forme, thèmes et styles
- Listes, lettrines et faux texte
- Gestion des documents longs
- La mise en page
- Références dans un document long
- Correction et traduction d’un document
- Tableaux et mise en forme
- Modification d’une image ou d’un objet graphique
- Gestion approfondie des objets graphiques
- Gestion des images
- Quiz niveau Avancé
- Personnalisation de l’environnement Word
- Partage et protection d’un fichier
- Mise en forme – Partie 1
- Mise en forme – Partie 2
- Mise en page
- Outils d’édition complexes
- Création et gestion d’un publipostage
- Gestion des objets graphiques et des tableaux
- QuickPart et formulaires
- Quiz niveau Expert
Utiliser Powerpoint- Généralités sur l’environnement Excel
- Gestion de la mise en page
- Calculs
- Les formules de base
- Mise en forme des cellules
- Utilisation des outils de tris et de filtres
- Les objets graphiques simples
- Exercices d’application Niveau 1& 2
- Navigation dans l’environnement et collages spéciaux
- Options d’enregistrement et d’impression
- Formules fréquentes
- Méthodes de calculs
- Amélioration de la mise en forme et révision des cellules
- Création de tableau, gestion des images et objets graphiques
- Mise en forme des graphiques
- Lecture d’un tableau croisé dynamique
- Utilisation des outils de tri et d’analyse
- Exercices d’application Niveau 3
- Gestion de l’environnement et de l’affichage
- Personnalisation de l’environnement et de l’affichage
- Gestion du mode Backstage, formats de fichier / Sécurité
- Gestion des calculs
- Maîtrise des différents types de fonctions
- Utilisation de fonctions complexes
- Calculs dans une base de données
- Mise en page
- Insertion d’objets
- Gestion des objets insérés
- Gestion de tableau de données
- Gestion des fonctionnalités avancées
- Représentation graphique des données
- Les tableaux croisés dynamiques
- Exercices d’application Niveau 4
- Les derniers secrets d’un fichier
- Les outils de gestion des fonctions
- Fonctions financières et fonctions sur dates
- Fonctions matricielles et d’information
- Édition et mise en forme
- Création et gestion des formulaires
- Analyse et simulation de calculs
- Gestion des tableaux croisés dynamiques
- Gestion de graphiques complexes
- Exercices d’applications Niveau 5
- Environnement PowerPoint
- Présentation PowerPoint
- Espaces réservés
- Les bases de la mise en forme du texte
- Tableaux
- Objets graphiques
- Options de thèmes
- Exercices d’application Niveau 1 & 2
- Navigation
- Options d’enregistrement et d’impression des documents
- Options du diaporama
- Mise en forme du texte
- Recherche et révision de texte
- Mise en forme des tableaux
- Objets graphiques et animations simples
- Personnalisation des objets graphiques
- Options de thèmes supplémentaires
- Exercices d’application Niveau 3
- Environnement et affichage
- Gestion avancée du mode Backstage et des formats de fichier
- Organisation des diapositives
- Mise en forme avancée du texte
- Organisation avancée des diapositives
- Gestion des options de tableaux
- Organisation avancée des objets graphiques
- Outils graphiques avancés
- Animations complexes
- Personnalisation des modèles et thèmes
- Exercices d’application Niveau 4
- Personnalisation de l’environnement
- Présentation et diffusion
- Gestion experte des textes
- Gestion experte des tableaux
- Gestion experte des objets
- Options d’animation
- Gestion experte des thèmes et modèles
- Exercices d’application Niveau 5
Upon completion of the training, you will obtain
State Diploma
Recognized by the state
Obtain the BTS Communication, level 5, registered with the RNCP under number 37198, by decree of 19/12/2022 published in the Official Journal of 29/12/2022
Certificate of completion of school training
in partnership with Narratiiv
&
120 Credits
ECTS (European Credit Transfer and Accumulation System) allows diplomas to be recognized in all countries of the European Union.
The Studi Method: Your Path to Success
Support until success
Methodological and motivational support at every stage of your training journey, and support from your expert trainers
Career coaching
Exclusive job and career-oriented coaching program to boost the success of your professional project and your employability
Learning by doing
Active learning where you are an active participant in your learning: build, create, experiment!
Preparing for the professional world
Skills directly applicable based on real-world examples, projects, case studies, and immersive content.
Network of leading trainers
More than 700 expert trainers to pass on best practices in each field
Academic & Digital Excellence
Written and video courses, on demand and live. Training platform accessible 24/7 online and via iOS/Android app.
Terms and conditions
Admission requirements
To enroll in the training program leading to the targeted qualification, the candidate must:
- Be at least 16 years old on the date of entry into training
For any other situation, contact a training advisor who will assess your eligibility.
Professional experience and internship
The professional internship, which complements the theoretical learning, is essential for the validation of your qualification.
The total duration of the internship is a minimum of 210 hours.
The candidate will present proof of this period in the company to the examination session manager, who will keep a copy in the
session file.
Exam
Exam month:January/FebruaryMarch/AprilJune/JulySeptember/OctoberNovember/December
Place :« In person (Paris, Montpellier, Bordeaux or Lyon – your choice) »
The candidate will be evaluated according to the following methods:
- Assessments completed during training
- Production of a Professional Portfolio
- Creation of supplementary materials (document and slideshow)
- Completion and successful completion of the final in-person examinations:
– Professional simulation (4.5 hours)
– Technical maintenance (1 hour 25 minutes)
– Questioning based on production(s) (0h35)
– Final interview (0h10)
Certification
Certification: Professional Title « Home Services Manager-Coordinator », level 5, issued by the Ministry of Labour, RNCP39539, decision of France Compétences on 20/08/24
Certifying body: Ministry of Labour
To find out the job placement rate for the targeted positions, consult the RNCP profile on the France Compétences website.
Validation by skills block
Professional certification is composed of several skill blocks that must be acquired in order to obtain the professional certification.
It is possible to validate one or more of the skill blocks. Each block can be acquired individually.
The RNCP record accessible from each training course record specifies the conditions for obtaining it.
For any questions regarding skills blocks, contact your training advisor.
Equivalencies and pathways
Partial equivalencies with:
RNCP36938 – BTS (Advanced Vocational Diploma) – Social and Family Economics;
RNCP36939 – BTS (Advanced Vocational Diploma) – Services and Benefits in the Health and Social Sectors; RNCP38575 – TP (Professional Title) –
Manager of a Small or Medium-Sized Structure;
RNCP38676 – TP – Manager of a Retail Unit.
Full equivalency with:
RNCP35993 – TP – Home Services Coordinator.
For more details: see the France Compétences fact sheet – https://www.francecompetences.fr/recherche/rncp/39539/
Further studies
After obtaining the Professional Title of Home Services Coordinator, you can either:
enter the job market directly
or continue towards:
– a Professional Bachelor’s Degree in Personal Services
– a University Diploma of Technology (BUT) in Social Careers: Coordination and Management of Health and Social Care Establishments and Services.
This list is not exhaustive.
Other further options are available.
Performance indicators
Employment rate: 92%
Success rate: 81%
Course satisfaction rate: 89%
Overall satisfaction rate: 75%
Included
- Written courses and videos on demand
- Educational support and guidance
- Career coaching Unlimited access to Skills 360 for 2 years
- Application and registration fees***
- Unlimited access to over 10,000 virtual classes**** live and on-demand
- Professional projects Career coaching
- Unlimited access to Skills 360 for 2 years
- 2-Year Success Guarantee and Graduate or Your Money Back Guarantee*****
*Average number of live virtual classes observed over the last 12 months (mostly organized from 6pm onwards)
Access to the platform is granted on average within 14 days of the funder’s approval. This timeframe may vary depending on the type of funding.
Target professions
- Visual Communications Officer
- Community Manager
- Web Project Manager
- Digital Product Communications Manager
- Traffic manager
- Web marketer
- Communications Officer
- Social Media Manage
- Web Animation Manager
- Website SEO Specialist
- Web editor
- Communications Assistant
- Digital Communications Officer
- Account Manager
- Commercial / Commercial advertising spaces
- Webmaster
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