Administer and secure the infrastructures
- 100% online 24/7 • Web & Mobile
- Estimated duration: 160 hours • 4 months
- Starting at any time of the year
- Skills Block Certification • Level 6 (Bachelor's + 3 years)
In short
Take control of your business strategy
In a constantly evolving market, mastering a business development plan is essential for any company. This training provides you with the keys to understanding and implementing effective strategic monitoring (informational, competitive, societal, and CSR) and to leveraging analytical tools to study your market and competitors. You will learn to build a coherent and high-performing marketing mix and to develop a sales action plan aligned with the company’s strategy. The program content is available in French and English for optimal adaptation to the needs of teams and markets.
- Set up a comprehensive commercial and strategic monitoring system with appropriate tools (including AI).
- Conduct a relevant marketing and competitive analysis.
- Build a marketing mix aligned with business and CSR objectives.
- Develop a clear, measurable, and KPI-driven business action plan.
Program
Business Administration
Introduction to Law
- Rules of law and branches of law
- Sources of Law
- The proof
- French and European courts and court staff
- The judicial system: guiding principles of French and European legal proceedings and legal action
- People
- Traders, natural persons
- Other business professionals
- General contract theory: contract formation
- Civil and criminal liability
- Quiz – Introduction to Law
Introduction to Human Resources
- The history and evolution of the HR function
- The organization of the HR function
- Sharing the HR function
- The challenges of the HR function
- GEPP / GPEC – The challenges and the diagnosis
- Quiz – Introduction to Human Resources
Introduction to Finance
- Finance and the financial environment
- The financial market
- The behavioral efficiency of markets
- Behavioral finance, or the questioning of efficiency
- The risk-return relationship
- Risk diversification
- Quiz – Introduction to Finance
Introduction to International Finance
- Introduction to International Financial Markets
- Foreign exchange markets
- Introduction to International Trade Finance
- The role of investment banks in international finance
- Basic risk management in international finance
- Quiz – Introduction to International Finance
Introduction to Marketing
- The fundamentals of business strategy
- The role of digital strategy in the company’s overall strategy
- The steps and challenges of a company positioning diagnosis
- Positioning tools
- Market research
- The digital benchmark
- Quiz – Introduction to Marketing
Introduction to Digital Transformation
- Understanding the origins of digital transformation
- Understanding the impact of disruptive technologies (deeptech) on society
- Understanding the challenges, impacts and risks of a digital transformation project
- Understanding the new business and organizational practices of tech giants
- Understanding the digital maturity model and the opportunities offered by digital technology
- How to innovate or implement an innovation policy
- Modes of innovation
- Businesses and innovation
- Managing a digital transformation project
- Quiz – Introduction to Digital Transformation
Develop a business development plan - Bilingual
Understanding the challenges of strategic intelligence
- The concept of monitoring and its methodology
- Information monitoring
- Competitive and sector intelligence
- Market intelligence
- Societal/behavioral monitoring
- Monitoring and innovation
- Monitoring matrices
- Leveraging business intelligence tools
Implement a monitoring methodology
- Organize an effective monitoring system
- An overview of offline and online information sources
- Surveillance and research tools
- Presenting the results of his monitoring
- Disseminating information
- Prerequisites for a CSR strategy
- Using Artificial Intelligence for Business Intelligence
- Application: Conducting market research
Explore its market and competition
- The foundations: analyses and diagnoses
- Analysis tools
- Portfolio analysis tools
- The objectives of strategic diagnoses
- Analysis of the company within its market
- Integrating CSR criteria into segmentation and targeting
- The role of digital strategy in the company’s overall strategy
- Evaluate the key success factors
- Taking the market into account
- Step by step – Strategic analysis
Understanding marketing research
- The fundamentals of marketing research
- Translating a marketing problem into a study objective
- Choosing a methodology based on your needs
- Qualitative studies
- The implementation of qualitative studies
- Creating a sample for qualitative study
- Types of quantitative studies
- Conducting an investigation
- Sampling methods
- Research institutes
- Conducting studies internally
Identify the links between marketing strategy and research
- From strategic approach to objective
- Strategic segmentation
- Targeting
- The individual and social behavior of the consumer
- Consumer insights
- The history, typology, and creation of personas
Develop the marketing mix according to the strategy
- Marketing mix and marketing plan
- Marketing mix: the product
- Marketing mix: the price
- Marketing mix: communication
- Marketing mix: distribution
- Step by step – The marketing mix
Develop a relevant strategic marketing plan
- The sales and marketing action plan
- The structure of a strategic marketing plan
- Implementation of the marketing action plan
- The positioning formulation
- Brand portfolio management
- Positioning and image
Define relevant marketing and sales objectives
- The choice of strategic objectives
- The concept of objectives
- Setting goals
- The implementation of marketing dashboards
- From strategic approach to objective
- The importance of formulating objectives
- Objectives and means of action
- Step by step – The marketing plan
- Application: Defining Marketing and Sales Objectives
Structure the steps according to the company’s strategy
- General information on the commercial action plan
- Segmentation of the prospect portfolio and development of the PAC
- The ABC method
- Developing a sales action plan: the essential elements
- Building a business action plan: the actions
- Developing a business action plan: the stakeholders
- Developing a sales action plan: objectives and expected results
- Building a business action plan: the timeline
Develop the actions to be implemented
- The sector-specific characteristics of B2B business development
- The sector-specific characteristics of B2C business development
- Sector-specific characteristics of business development in retail
- The specifics of the PAC in e-business
- Step by step: the sales action plan
- Designing responsible and targeted marketing campaigns
- Leveraging predictive analytics and AI tools in business plan development
Budgeting a business action plan
- Dashboards
- Commercial investments and their profitability
- The preparation of the commercial budget
- Designing responsible commercial offers and proposals
- The effect of commercial offers
Manage the sales action plan
- Managing sales activities
- Assessing the impact on business strategy and results
- The importance of KPIs
- Setting up a dashboard and monitoring KPIs
- Defining KPIs in a PAC
- E-commerce KPIs
- Development of CSR KPIs within business objectives
- Application: Aligning the PAC with the company’s strategic plan
Using CRM to measure performance
- CRMs
- CRM tools
- Choosing a CRM
- Multichannel segmentation and CRM
- The use of CRM in customer relations
Analyze the international market and develop your strategy
- Global Market Analysis and Strategy – Onboarding
- Introduction to global market analysis
- Market research tools and techniques
- Qualitative research methods (microlearning)
- PESTEL Analysis
- SWOT analysis in a global context
- Identifying market trends (microlearning)
- Market forecasts and strategy based on market analysis
- Competitive analysis
- Global Offboarding Market Analysis and Strategy
- Global Market Analysis and Strategy – Evaluation
- Global Market Analysis and Strategy – Application
- In-depth discussion on PESTEL and SWOT analysis
- Market forecasts and competitive analysis
Use the sales action plan as a unifying tool
- The collection and compilation of necessary information and issues
- Communication with the various relevant stakeholders
- The division of internal and external collaborators
Present and defend a business action plan
- Impactful results presentations
- The art of the pitch
- Argumentation and persuasion techniques for decision-makers
Upon completion of the training, you will obtain
Certificate recognizing the acquisition of a skills block
Certificate of completion of school training
&
The Studi Method: Your Path to Success
Support until success
Methodological and motivational support at every stage of your training journey, and support from your expert trainers
Career coaching
Exclusive job and career-oriented coaching program to boost the success of your professional project and your employability
Learning by doing
Preparing for the professional world
Skills directly applicable based on real-world examples, projects, case studies, and immersive content.
Network of leading trainers
More than 700 expert trainers to pass on best practices in each field
Academic & Digital Excellence
Terms and conditions
Admission requirements
To enroll in the training program leading to the targeted qualification, the candidate must:
- Be at least 16 years old on the date of entry into training
For any other situation, contact a training advisor who will assess your eligibility.
Professional experience and internship
The professional internship, which complements the theoretical learning, is essential for the validation of your qualification.
The total duration of the internship is a minimum of 210 hours.
The candidate will present proof of this period in the company to the examination session manager, who will keep a copy in the
session file.
Exam
The candidate will be evaluated according to the following methods:
- Assessments completed during training
- Production of a Professional Portfolio
- Creation of supplementary materials (document and slideshow)
- Completion and successful completion of the final in-person examinations:
– Professional simulation (4.5 hours)
– Technical maintenance (1 hour 25 minutes)
– Questioning based on production(s) (0h35)
– Final interview (0h10)
Certification
To find out the job placement rate for the targeted positions, consult the RNCP profile on the France Compétences website.
Validation by skills block
Professional certification is composed of several skill blocks that must be acquired in order to obtain the professional certification.
It is possible to validate one or more of the skill blocks. Each block can be acquired individually.
The RNCP record accessible from each training course record specifies the conditions for obtaining it.
For any questions regarding skills blocks, contact your training advisor.
Equivalencies and pathways
Partial equivalencies with:
RNCP36938 – BTS (Advanced Vocational Diploma) – Social and Family Economics;
RNCP36939 – BTS (Advanced Vocational Diploma) – Services and Benefits in the Health and Social Sectors; RNCP38575 – TP (Professional Title) –
Manager of a Small or Medium-Sized Structure;
RNCP38676 – TP – Manager of a Retail Unit.
Full equivalency with:
RNCP35993 – TP – Home Services Coordinator.
For more details: see the France Compétences fact sheet – https://www.francecompetences.fr/recherche/rncp/39539/
Further studies
After obtaining the Professional Title of Home Services Coordinator, you can either:
enter the job market directly
or continue towards:
– a Professional Bachelor’s Degree in Personal Services
– a University Diploma of Technology (BUT) in Social Careers: Coordination and Management of Health and Social Care Establishments and Services.
This list is not exhaustive.
Other further options are available.
Performance indicators
Pricing and financing solutions
€3,890
Price for individuals.
France Work
Training eligible for funding from France Travail (formerly Pôle Emploi)
From
€0
Personal financing
From
€76 / month
Scholarship
From
-30%
€4,190
Price for individuals.
France Work
Training eligible for funding from France Travail (formerly Pôle Emploi)
From
€0
€3,890
Price for individuals.
France Work
Training eligible for funding from France Travail (formerly Pôle Emploi)
From
€0
Personal financing
From
€76 / month
€3,890
Price for individuals.
France Work
Training eligible for funding from France Travail (formerly Pôle Emploi)
From
€0
Personal financing
From
€76 / month
Scholarship
From
-30%
Included
- Written courses and videos on demand
- Educational support and guidance
- Career coaching Unlimited access to Skills 360 for 2 years
- Application and registration fees***
- Unlimited access to over 10,000 virtual classes**** live and on-demand
- Professional projects Career coaching
- Unlimited access to Skills 360 for 2 years
- 2-Year Success Guarantee and Graduate or Your Money Back Guarantee*****
*Subject to sufficient CPF training credits and exemption from financial contribution.
**Subject to acceptance. You have a withdrawal period. See terms and conditions. ***Excludes State Diplomas and exam preparation. ****Average number of live virtual classes observed over the last 12 months (mostly organized from 6 pm onwards). *****See Studi’s Terms and Conditions.
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